I reached out to Jeroen Bours to find out his thoughts for remaining inspired and creative in these very rough Economic waters. This is what he said.

“When times are rough new art movements are born. Times were rough for Van Gogh. Times were rough when De Stijl emerged in Holland. Times were rough when the Bauhaus group was born. Times were rough in the sixties when modern art evolved into reactive art. And so on. Just think of that. The best poems are written out of suffering. Let’s make something of this time.”

Jeroen Bours is known for numerous international campaigns including the MasterCard Priceless campaign which he started with Joyce King-Thomas and is presently running in 143 countries. He also pioneered the -beyond petroleum- campaign for BP, initially with David Fowler and later with Ken Shuldman. The first green campaign for an oil company. He introduced various new companies and products like Lucent Technologies, the Blue Card for American Express and he is responsible for the business idea of -OPEN- also for American Express, which quickly set a new standard in the small business market. His work has received numerous awards all over the world and has been written about in the press and in university text books. Three of his campaigns have been made fun of by three TV comedy icons: David Letterman, Jay Leno and Saturday Night Live, which could be considered the ultimate compliment.